AI Data Operations
We track players, balls, jerseys, events, and stadium scenes across every major sport (20+), frame by frame, so your sports analytics AI models learn from data that is accurate, consistent, and ready for production.
100% in-house delivery. No outsourcing. No work-from-home annotators. Every frame is handled by a trained, in-house expert sports data annotation team.
Capabilities
A full range of sports tagging and tracking annotation, applied consistently across every match, clip, and dataset by sport-specific trained annotation teams.
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Every player in frame receives a precise 2D bounding box annotation, tagged with a consistent identity class that persists for the full match. This bounding box annotation is the foundation for player tracking, movement analysis, and action recognition.
Scores and match events are tracked in real time as play unfolds, giving coaching staff and broadcast systems an accurate, continuously updated read on the game as it happens.
Key point annotation is placed on the joints and body landmarks that matter for performance work: hips, knees, elbows, shoulders, and more. This landmark annotation feeds movement analysis, technique evaluation and strategy development, giving coaches concrete data on how a player's body moves through each action.
Player movements and positions are continuously monitored across the full match. Annotators trace each player, from either team, capturing trajectory and the data points needed for team-level and individual performance analysis.
Balls, shuttlecocks, pucks, and other in-play objects are tracked frame by frame using object tracking annotation, generating the trajectory and position data that game analytics depend on.
Jersey numbers are tracked and annotated as players move through the frame, ensuring the correct number stays assigned to the correct player throughout the match.
Match events are tagged sport by sport: serve aces, double faults, volleys and smash shots in tennis and badminton; penalty kicks, corner kicks, tackles and touchdowns in football and American football; free throws and three-point shots in basketball. Both team sports and individual sports such as boxing and athletics are covered, with major and minor events tagged to the same level of detail.
Semantic segmentation annotation labels every pixel in a stadium scene, players, audience, ground, goalposts, referees, cameras, and advertising boards, assigning each region its correct class. This pixel-level detail supports both performance analytics and broadcast automation use cases.
Live match and signal monitoring tracks broadcast integrity, camera switching and signal troubleshooting through each round.
Player actions are detected, classified, and analysed for 20+ sports: forehand and backhand strokes in tennis, passing, shooting, and tackling in football. The objective is to extract insight into player movement, decision-making, and on-field interaction that supports performance review.
2,000+ multi-sport highlight reels across Ice Hockey, Tennis, Wrestling, Gymnastics & more.
Pivotal match moments, goals, key shots, and momentum-shifting plays are identified and extracted into short-form video clips for highlight reels. The same process applies to live and recorded matches, across team and individual sports, and extends to capturing audience reaction alongside the on-field action.
Crowd reactions, cheers, applause, gasps, and boos are captured alongside match footage to support fan engagement analysis.
Sponsor and brand logos are tracked throughout the video to measure brand visibility, supporting sponsorship valuation and exposure reporting.
Player movement is tracked across the full match to build a trajectory record covering position, cutting patterns, sprints, huddles, velocity, distance covered, and approach. The specific data points tracked are adapted to the sport and the client's analysis objectives.
HAVE A SPECIFIC REQUIREMENT?
Tell us what your model needs. We’ll help you scope the annotation capabilities that fit your project.
From live match analysis to frame-by-frame movement tracking, we transform sports footage into structured, model-ready data for the next generation of sports AI.
Want the full picture of our sports offering? Visit qualitasglobalsports.com for more information.
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0140,000+ live football matches tagged end-to-end.
Our football match data annotation services include player and ball tracking, following every player and the ball for the full match, holding identity and position through tackles, crowding, and fast transitions, with event tagging covering goals, penalty kicks, free kicks, corner kicks, headers, and tackles.
02Our golf game data annotation services include live match and signal monitoring; it tracks broadcast integrity, camera switching, and signal troubleshooting through each round.
03Our rugby match data annotation services include player and ball tracking with relevant event tagging.
04200,000+ athlete keypoint frames annotated for performance analysis.
Our athletics data annotation services include keypoint annotation tracking shoulders, elbows, knees, ankles, and overall body posture frame by frame, giving coaches biomechanical data on limb position and technique.
0547,000+ swimming laps annotated for stroke type, race events & disqualifications.
Our swimming data annotation services include lap-by-lap annotation covering start and finish times, stroke technique (freestyle, breaststroke, butterfly, backstroke), and disqualifications or penalties, including during underwater visibility challenges.
0610,900+ basketball games annotated with player IDs & ball possession data.
Our Basketball Player identification, ball possession tracking, jersey number recognition and ball tracking are tuned for basketball's pace and broadcast camera angles, with event tagging for free throws, three-point shots, and field goals.
07Our tennis match data annotation services include event tagging, which captures serve aces, double faults, volleys, drop shots, smash shots, and net shots, alongside player action analysis of forehand and backhand technique. Highlight and clip generation is also available.
08Our baseball game data annotation services include player and ball tracking with event tagging
09Our American football game data annotation services include player and ball tracking with event tagging. Event tagging covers touchdowns, field goals, interceptions, and sacks.
10Our ice hockey game data annotation includes real-time event tagging and monitoring, highlight generation and clip creation, player and puck tracking, match event annotation, backend support for sports analytics and broadcasting workflows, video captioning, and time-based event segmentation for AI workflows.
11Our Cycling race data annotation includes highlight and clip generation.
12Our motorsport race data annotation includes highlight and clip generation, object detection and tracking, placing bounding boxes and 3D cuboids on race cars, drivers, pit crew, flags, and debris. Racing video annotation services enable tracking vehicles, overtakes, pit stops, and crash dynamics. Semantic segmentation classifies track surface, curbs, grass, gravel traps, and wet-versus-dry lines. Telemetry and sensor fusion sync LiDAR, radar, GPS, and IMU data with video for cornering speed and braking analysis.
13Our volleyball match data annotation includes highlight and clip generation.
14Our Badminton match data annotation services include event tagging, which covers serve aces, double faults, drop shots, smash shots, clear shots, drive shots, net shots, lift shots, and block shots, the same event taxonomy used for tennis.
15Our table tennis match data annotation services include highlight and clip generation.
16Our handball game data annotation services include highlight and clip generation.
17Our gymnastics routine data annotation services include highlight and clip generation.
18Our ski run data annotation services include highlight and clip generation.
19Our lacrosse match data annotation services include highlight and clip generation.
20Our combat sports and Martial Arts fight data annotation services include highlight and clip generation.
Backed by deep domain expertise across 20+ industry verticals, we collect and annotate data your models can rely on.
We audit, correct and validate auto-annotated aerial data against your guidelines before it reaches your training pipeline.
Whether you need precisely annotated training data, real-world data collection, a dedicated in-house team, or other staffing solutions, Qualitas Global delivers all three under one roof. Backed by over a decade of experience, we back every engagement with a risk-free 2-day pilot before you commit.
